Biloosh: A Natural Embrace for Mothers

Branding, Packaging & Digital Design for the UK Market

Project Overview

About the Brand

Biloosh (operating as Baby Teva in Israel) is a family-owned wellness brand crafting natural body care and botanical remedies for women during and after pregnancy. Their mission is to empower mothers, providing natural support and reassurance so they can feel confident in their bodies and choices as they navigate motherhood.

The Design Vision

Created as part of the design team at Verticalloop, this project focused on adapting and launching the brand for the UK market. Working closely with the studio and the client, I translated the brand's comforting essence into a cohesive visual identity.

To achieve this, I developed a natural, warm, and feminine color palette that evokes calm and nurturing. A deeply fulfilling part of my process was researching the exact botanicals used in the brand's active extracts and illustrating them into the visual language. This ensured that the organic elements authentically honored the natural ingredients at the heart of their products.

The Deliverables

This project required crafting a seamless, nature-inspired brand experience across physical and digital touchpoints. My primary design focus included:

• Packaging Design: A complete visual redesign of the product labels, bottles, and beautifully curated postpartum gift boxes for new mothers.
• UI/UX & Web Design: Designing a soothing, informative, and inviting e-commerce experience for the brand's new website.
• Social Media & Brand Assets: Crafting a consistent, botanical-driven visual language for their digital community.

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