Web Design & Custom Illustration (at Verticalloop)
Ritual is a modern relationship support platform offering a flexible, contemporary approach to couples therapy. The product integrates live sessions led by licensed experts with tailored digital tools, including guided exercises, video content, and an AI-driven support companion. Designed for couples and individuals alike, Ritual provides a secure, proactive framework for strengthening communication and deepening emotional connection.
Created at Verticalloop, this project focused on translating the platform’s supportive mission into an open, reassuring digital experience. Working collaboratively with designer Miri Ruskov on the foundational visual identity, Verticalloop studio developed an uplifting and warm graphic language that makes seeking relationship support feel approachable, destigmatized, and natural.
Within the studio team, my role focused on bringing clarity, warmth, and visual character to the brand’s primary acquisition touchpoints:
Landing Page Design: Designed a clear, engaging marketing landing page that articulates the platform’s methodology and value proposition, guiding prospective users through intuitive informational pathways.
Custom Illustration Suite: Created and illustrated the complete custom visual asset library from scratch. Developing expressive, human-centered characters and compositions, these illustrations add emotional warmth to the digital product while communicating complex emotional dynamics in an inviting, relatable manner.
